Email & SMS Marketing
The cheapest revenue available to you is already in your database. Past customers and cold leads are people who once raised their hand — reaching them costs a fraction of acquiring someone new. We segment the list you already own, build the lifecycle flows that run without you, and report on revenue per send rather than open rates.
What We Cover
- Lifecycle and nurture automation
- Database reactivation and win-back campaigns
- Promotional and seasonal campaign calendar
- Segmentation by behavior and buying stage
- Compliant SMS with proper consent and opt-out handling
- Deliverability and list health management
- Revenue-per-send and lifecycle reporting
How We Work
Assess
We look at the list you already have — size, health, consent status, and how much of it has gone cold.
Segment
We split the list by behavior and buying stage, because a past customer and a cold lead should never get the same message.
Automate
We build the flows that run without you — welcome, nurture, post-purchase, reactivation, and win-back.
Optimize
We test subject lines, offers, and timing, and we report on revenue per send rather than open rates alone.
Frequently Asked
We already have a customer list. Is that enough to start?
Usually, yes — and it is the fastest revenue in the system. A list you already own, properly segmented and re-engaged, typically produces results before any new-traffic layer does.
Is SMS marketing legal for my business?
Yes, when it is done correctly. SMS marketing requires documented consent, clear sender identification, and a working opt-out on every message. We build campaigns to those requirements — we do not send to purchased or unconsented lists.
How is this different from just sending a newsletter?
A newsletter is one message to everyone. Lifecycle marketing is the right message to the right segment at the right moment — triggered by what someone did or failed to do — and it keeps running long after you stop thinking about it.
What do you report on?
Revenue attributed to each flow and campaign, plus list health and deliverability. Opens and clicks are diagnostics, not the scoreboard.
Answers on email & sms marketing
Straight answers to what business owners actually ask us — no gatekeeping, no email required.
One layer of a bigger engine
Email & SMS Marketing works hardest when it is not working alone. Every layer we build — website, SEO, reputation, follow-up, lifecycle, social, and paid media — is designed to feed the next.