Scope

What We Cover

  • Paid Social (Meta, TikTok, Pinterest)
  • Paid Search (Google, Bing)
  • Funnel Architecture & Landing Page Strategy
  • Conversion Rate Optimization
  • Creative Strategy & Direction
  • Email & SMS as retention layer
  • Analytics & Attribution Setup
Process

How We Work

01

Audit

We pressure-test your current funnel, spend, and data to find where revenue is leaking.

02

Strategy

We define the channel mix, offers, and north star metrics that map to your growth targets.

03

Build

We stand up campaigns, creative, landing pages, and tracking as a single connected system.

04

Optimize

We test relentlessly and reallocate spend toward what compounds, week over week.

Questions

Frequently Asked

What paid channels do you work in?

Primarily Meta (Facebook/Instagram), Google Ads, and TikTok. We also have experience with Pinterest, programmatic display, and Bing. Channel selection is always driven by where your customers actually are.

Do you handle creative production?

We lead creative strategy and provide direction, and we work with vetted production partners for video and photography when needed. We can also work with your existing creative team.

How are engagements structured?

We work on both project-based and monthly retainer models depending on the scope. We'll recommend the right structure during an initial conversation.

How do you define success?

We set north star metrics — typically ROAS, CAC, or revenue targets — at the start of every engagement and report against them consistently. We don't hide behind vanity metrics.

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